My friend Darcy Riddell at the Hollyhock Leadership Institute has sent me some very illuminating articles by Chris Rose and Pat Dade from the UK (Marketing and Cultural Dynamics Strategy) about engaging people in climate change and other environmental causes/behaviour change:
- Research Into Motivating Prospectors, Settlers and Pioneers To Change Behaviours That Affect Climate Emissions
- Using Values Modes
They use Maslow's hierarchy of needs to frame overarching and subset values. One of their essential points is that people engage in similar behaviours for extremely different value and motivational reasons. Knowing this provides insight on the importance of employing nuance in public engagement efforts to encourage sustainability effort, and how to use different language to speak to the different values of people at various developmental levels.
Darcy also provided a link to a very interesting new report, Mindsets in Action. It provides an Integral perspective on Corporate Sustainability and makes good links between mindsets, behaviour change, and the necessary relationship between expanding consciousness/personal development, and the ability to effectively lead change in complex environments. I especially like the application of Ken Wilber's comprehensive all quadrant approach rather than just a narrow set of success factors to understand what it will take to achieve sustainability.
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